Cracking Growth: How Eggdaddy’s Instagram Hit Nearly 1 Million Views in 90 Days
When you mix bold visuals, consistent posting, and a smart paid strategy, big things happen.
This summer, our team at Better Days partnered with Eggdaddy, a Dallas brunch spot with a big personality, to elevate their social presence. The goal was clear: reach new audiences, build excitement, and turn scrolls into real-world visits.
Here’s a look at the past 90 days:
📊 Results That Count
973,000+ views across content (organic + paid)
333,000+ accounts reached (+28%)
94% of reach came from non-followers, showing the content is breaking into new circles
🔥 Content That Clicked
Paid distribution put Eggdaddy in front of the right people, but the creative kept them watching. Top Reels included:
76K views (Jul 21)
72K views (Aug 26)
43K views (Aug 20)
43K views (Sep 1)
🚀 Beyond the Views
The real story isn’t just in views — it’s in what people did next:
Profile activity nearly doubled (+95.9%)
37,000+ profile visits (+99.5%)
1,000+ external link taps (+52.3%)
850+ location taps (+36.5%)
That’s thousands of people moving from Instagram to the restaurant.
📈 The Strategy Behind It
Consistency kept things moving and made the paid dollars more effective:
Reels output grew (+7% month-over-month)
Content saves jumped by 53%
Engagement efficiency improved by 48%
The Takeaway
Paid media can scale awareness fast, but it only works when the content resonates. Eggdaddy’s results prove that pairing strong creative with smart strategy drives both growth and action.
At Better Days, that’s what we’re here to do — help hospitality brands create visuals that connect and content that performs.
