How I Made Boozy Chocolate Look Cool Enough to Crave

How I Made Boozy Chocolate Look Cool Enough to Crave

Creative Direction | Photography | Campaign Concept

Chocosmooth didn’t need a rebrand — they needed a way to express who they already were.

From the start, I could tell the product had something special. Real ingredients, rich flavor, and a playful attitude that set it apart from every other chocolate liqueur on the shelf. The challenge? None of that was coming through clearly on social.

So I pitched a full content strategy, grounded in scroll-stopping visuals, UGC-forward storytelling, and a vibe that actually felt like the product tasted.

First, I dug into the competitive space — not to copy trends, but to understand how to stand out. Most brands in the category were either ultra-luxurious or overly nostalgic. Chocosmooth had an edge: it was made for adults who don’t take themselves too seriously. That playful sophistication became the center of the visual direction.

I shot a small campaign to show what that could look like in action — rich, textural photography that oozes flavor and color, paired with content ideas that feel right at home in someone’s stories, group chat, or cocktail rotation. The vibe is grown-up, but not too serious. Fun, but never chaotic.

Alongside the visuals, I mapped out a social strategy that leaned hard into UGC and creator content — putting Chocosmooth into real, shareable moments: boozy brunches, late-night dessert drinks, cozy cocktail hours. The kind of content that builds brand love and drives trial.

This was never about just “posting more.” It was about telling the right story in the right way — and making sure every piece of content moved the brand forward.